\documentclass{article}
\usepackage{keyval}

\makeatletter

\define@key{sample}{key}{Key has been set to {\tt\string#1\relax}. }
\define@key{sample}{keyword}[true]{Keyword has been set to {\tt\string#1\relax}. }

\def\KV@sample@stuff#1{Stuff has been set to {\tt\string#1\relax}. }
\def\KV@sample@stuff@default{Stuff has been set to default. }

\makeatother

\begin{document}
  \section{Package keyval test}
  
  Setting no arguments. 
  \setkeys{sample}{}
  
  Setting `key=value'. 
  \setkeys{sample}{key=value}
  
  Setting `keyword'. 
  \setkeys{sample}{keyword}

  Setting `keyword=true'. 
  \setkeys{sample}{keyword=true}

  Setting `keyword=false'. 
  \setkeys{sample}{keyword=false}
  
  Setting `key=value,keyword'. 
  \setkeys{sample}{key=value,keyword}
  
  Setting `key=value,keyword=true'. 
  \setkeys{sample}{key=value,keyword=true}

  Setting `keyword=true,key=value'. 
  \setkeys{sample}{keyword=true,key=value}

  Setting `key=value,keyword=false'. 
  \setkeys{sample}{key=value,keyword=false}
  
  Setting `stuff'. 
  \setkeys{sample}{stuff}
  
  Setting `stuff=things'. 
  \setkeys{sample}{stuff=things}
\end{document}