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<html><head><title>What’s Engagement Tracking and how can I use it?</title></head><body>
<b>What’s Engagement Tracking and how can I use it?</b><br />
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Engagement tracking is similar to tracking “actions,” and you can use it to literally track anything you want.<br />
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If you’re already tracking opt-ins for example, you can use Engagement Tracking to track webinar registrations, downloads, or anything else you can think of.<br />
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Another great use of Engagement tracking is to simply track clicks on one or more “key” links.<br />
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For example, say you buy a lot of “solo ads” and send your traffic to a landing page with an opt-in form …<br />
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… And after people opt-in they see a “Thank You” page with some content and maybe 3 outgoing links on it.<br />
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You can track the opt-ins using the standard “Action” tracking pixel, but you can also use Engagement tracking to track all the clicks on your outgoing links …<br />
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… in which case your Engagement Conversion Rate or ECR would be a great indicator of the quality of traffic you’re receiving from each solo ad provider.<br />
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(To do this you’d simply add the Engagement tracking pixel to the Pixel/Code section of the tracking links for your outgoing links on your “thank you” page.)<br />
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This can also help identify fraudulent traffic where the seller is generating fake opt-ins to make their traffic look real (an increasingly common practice unfortunately).<br />
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If you’re tracking all your outgoing links and a solo ad provider sends traffic with a 40% opt-in rate but a 0% engagement rate, you know the traffic is all fake.<br />
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Your imagination is the only limit with Engagement tracking. If you think of a cool way to use it please let us know so we can share it with the community.<br />
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To find your Engagement tracking pixel simply select “Track Conversions” from the drop-down menu to the right of any tracking link in your account.
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