This XML gives us:

...
<Locations>
  <Location Name="content.videojug.com" Url="http://content.videojug.com/db/db67075d-e3f5-39af-9481-ff0008c9de32/" />
  ...
</Locations>
<Items>
  <Media Type="Video" Prefix="new-film-4" Title="How To Replace The Batteries In Your Laptop" Keywords="technology and cars,computers,made by you,installing computer parts,made by you competition" />
</Items>
...
<Shapes>
  <Shape Code="FS7" Locations="content.videojug.com, direct" />
  ...
</Shapes>

'Shape' appears to refer to the quality of the video.