Merchants (table, readonly)
- MerchantID - primary key (US only, SellerID in other locales)
- Name - Merchant/Seller name
- Nickname - Merchant/Seller nickname
- GlancePage - URL of page with seller info
- About - brief info regarding seller
- MoreAbout - extended info regarding seller
- Location - geographic info (variable format)
- AvgFeedback - Average feed back rating
- TotalFeedback - number of customers who provided feedback