NAME

Google::Ads::AdWords::v201809::BiddingStrategyConfiguration

DESCRIPTION

Perl data type class for the XML Schema defined complexType BiddingStrategyConfiguration from the namespace https://adwords.google.com/api/adwords/cm/v201809.

Encapsulates the information about bids and bidding strategies. <p class="note"><b>Note:</b> Starting with v201705, bidding strategies can only be set on campaigns. In earlier versions, bidding strategies can be set on campaigns, ad groups and ad group criteria. <p>A bidding strategy can be set using one of the following: <ul> <li>{@linkplain BiddingStrategyConfiguration#biddingScheme bidding scheme}</li> <li>{@linkplain BiddingStrategyConfiguration#biddingStrategyType bidding strategy type}</li> <li>{@linkplain BiddingStrategyConfiguration#biddingStrategyId bidding strategy ID} for flexible bid strategies.</li> </ul> <p>If the bidding strategy type is used, then schemes are created using default values. <p>Bids can be set only on ad groups and ad group criteria. They cannot be set on campaigns. Multiple bids can be set at the same time. Only the bids that apply to the effective bidding strategy will be used. Effective bidding strategy is considered to be the directly attached strategy or inherited strategy from above level(s) when there is no directly attached strategy. <p>For more information on flexible bidding, visit the <a href="https://support.google.com/adwords/answer/2979071">Help Center</a>.

PROPERTIES

The following properties may be accessed using get_PROPERTY / set_PROPERTY methods:

  • biddingStrategyId

  • biddingStrategyName

  • biddingStrategyType

  • biddingStrategySource

  • biddingScheme

  • bids

  • targetRoasOverride

METHODS

new

Constructor. The following data structure may be passed to new():

AUTHOR

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