NAME

set_up_remarketing

DESCRIPTION

Demonstrates various operations involved in remarketing, including:

(a) Creating a user list based on visitors to a website.
(b) Targeting a user list with an ad group criterion.
(c) Updating the bid modifier on an ad group criterion.
(d) Finding and removing all ad group criteria under a given campaign.
(e) Targeting a user list with a campaign criterion.
(f) Updating the bid modifier on a campaign criterion.

It is unlikely that users will need to perform all of these operations consecutively, and all of the operations contained herein are meant of for illustrative purposes.

Note: you can use user lists to target at the campaign or ad group level, but not both simultaneously. Consider removing or disabling any existing user lists at the campaign level before running this example.

SYNOPSIS

set_up_remarketing.pl [options]

-help                       Show the help message.
-customer_id                The Google Ads customer ID.
-ad_group_id                The ad group ID on which criteria will be targeted.
-campaign_id                The campaign ID on which criteria will be targeted.
-bid_modifier               The bid modifier value.